The first look of Pari was released on 13 June 2017 by Sharma via her Twitter handle. The film’s motion poster, promotionally called Screamer, was released on 9 January 2018, which showed the face of Sharma’s character getting bruised.A 30 second clip, the second screamer, was released on 3 February 2018, which showed Sharma’s character watching a cartoon on television with an idyllic smile, giving the impression that she is safe and okay.
However, the camera pans to show that her hands and feet are bruised, and she is chained to the bed.The official teaser of Pari was released on 7 February 2018 by Sharma via her Twitter handle. The third screamer, released on Valentine’s Day, opens with Anushka and Parambrata’s characters watching television when Anushka utters ‘I love you.’
The couple smile at each other, but Anushka becomes disturbed when she hears an eerie female voice respond, “I love you too.” The camera pans to show a bloody and battered version of herself, grinning hysterically and terrifying the real Anushka. The official trailer of Pari was released one day later, on 15th February 2018. After the trailer, two other screamers have been released.
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